Andrea Phillips's A Creator's Guide to Transmedia Storytelling: How to PDF

By Andrea Phillips

ISBN-10: 0071791523

ISBN-13: 9780071791526

The First How-To approach advisor to Transmedia Storytelling

“Phillips’s publication is a robust instrument for somebody who desires to make a occupation for him- or herself in the global of transmedia. via her assistance, the reader is ready to comprehend the basics of transmedia and the ability it might probably have while used with a compelling and powerful story."
—David Gale, government vp, MTV move Media

“Transmedia storytelling is a daring and interesting new enviornment for creativity and innovation. . . . Andrea Phillips presents a compelling, considerate, and transparent advisor to a subsequent iteration of creators during this medium. She demystifies the method and proves that you simply, too, can push the envelope and join the way forward for storytelling.”
—Michelle Satter, Founding Director, Sundance Institute characteristic movie Program

“An first-class and fair-minded primer and survey of the underpinnings and fast-evolving ideas in the back of multiplatform narrative. Andrea Phillips is one in all a small handful of writers in a position to either working towards and obviously conveying the foundations of transmedia storytelling. hugely recommended!”
—Jeff Gomez, CEO, Starlight Runner Entertainment

“A no-nonsense advisor for the fun-filled and surprisingly impressive global of transmedia storytelling.”
—C. C. Chapman, coauthor of Content principles and Amazing issues Will Happen

Includes Q&A classes with the world’s best specialists in transmedia storytelling

About the Book:

What is transmedia storytelling and what can it do for you?

It’s the buzzword for a brand new generation—a innovative procedure for telling tales throughout a number of media structures and formats—and it’s quickly turning into the go-to technique for a large choice of companies. when you paintings in advertising, enjoyable, or advertisements, transmedia storytelling is a must have device for pulling humans into your world.

Why do you want A Creator’s advisor to Transmedia Storytelling?

If you must allure, interact, and captivate your viewers, you wish this e-book. Written by means of an award-winning transmedia author and popular video games clothier, this ebook exhibits you ways to make use of an analogous advertising instruments utilized by heavy-hitters resembling HBO, Disney, Ford, and Sony Pictures—at a fragment of the cost.

You’ll find out how to:

  • Choose the ideal systems in your story
  • make a decision no matter if to DIY or outsource work
  • Find and retain a robust middle construction team
  • Make your viewers a personality on your story
  • Get the investment you need—and even make a profit
  • Forge your individual profitable transmedia career

With those confirmed media-ready recommendations, you’ll generate must-read content material, must-see movies, and must-visit web content that would in simple terms develop larger as audience reply, give a contribution, and unfold the be aware. You’ll create significant buzz with buildings similar to exchange truth video games and fictional personality sites—or even “old-fashioned” systems equivalent to e-mail and call calls. The extra you connect with your viewers and the extra you get them fascinated about the storytelling technique, the extra winning you are going to be.

This isn’t the longer term. this is often now. this can be the way you inform your tale, contact your viewers, and take your online game to the following level—through transmedia storytelling.

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A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms by Andrea Phillips


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