Download e-book for kindle: Abercrombie & Fitch. Marketing Analysis: A by Phillip Weber

By Phillip Weber

ISBN-10: 3640582845

ISBN-13: 9783640582846

Seminar paper from the yr 2009 within the topic enterprise economics - advertising, company conversation, CRM, marketplace examine, Social Media, grade: 2, collage of Southampton, language: English, summary: This file doesn't declare to be a whole research of Abercrombie & Fitch Co, however it offers a common evaluate of the location of the corporate. It appears at inner and exterior elements utilizing advertising instruments like PEST- or SWOT-analysis. due to the greater facts scenario it makes a speciality of the USA market.
General Information
Abercrombie & Fitch Co. (A&F) is a inventory alternate indexed outfits corporation. In its 1,125 outlets it sells top of the range informal outfits, own care goods and components for males, ladies and youngsters. It comprises the manufacturers Abercrombie & Fitch, Abercrombie, Hollister and RUEHL. Its headquarter is found in Albany Ohio (USA) due to the fact 2001.(Abercrombie & Fitch, 2009).
In 1892 David Abercrombie opened a store known as Abercrombie & Co which
specialized in tenting gear. In 1904 Ezra Fitch joined the corporate and the identify was once replaced to Abercrombie & Fitch (Pitzke1, 2007).
With a transformation within the administration in 1992 Abercrombie & Fitch repositioned itself available in the market transferring its major specialise in younger and informal way of life model with the main focus staff being 18 to 22 year-old students, male and female.
With the logo Abercrombie introduced in 1998 the corporate prolonged its enterprise and attempted to arrive girls and boys among seven and fourteen.

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Abercrombie & Fitch. Marketing Analysis: A macro-environmental and competitive audit by Phillip Weber


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