Download e-book for iPad: Advertising Account Planning: Planning and Managing an IMC by Larry Kelley,Donald W. Jugenheimer

By Larry Kelley,Donald W. Jugenheimer

ISBN-10: 076564035X

ISBN-13: 9780765640352

ISBN-10: 0765640368

ISBN-13: 9780765640369

Concise but complete, this useful consultant covers the severe position of the account planner in ads. the recent version of Advertising Account Planning positive aspects a number of new subject matters in addition to deeper content material in latest components in response to suggestions from scholars, teachers and practitioners.

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Advertising Account Planning: Planning and Managing an IMC Campaign by Larry Kelley,Donald W. Jugenheimer


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