Get Ambush Marketing in Sports (Routledge Sports Marketing) PDF

By Gerd Nufer

ISBN-10: 0415626781

ISBN-13: 9780415626781

ISBN-10: 113883386X

ISBN-13: 9781138833869

Ambush advertising is a method during which a firm or corporation makes use of their advertising and marketing communications to affiliate themselves with an occasion with out being an respectable sponsor or approved companion or licensee. It has develop into a selected crisis within the advertising of significant activities occasions, with foreign sponsorship and branding houses worthy many thousands of greenbacks. Ambush advertising in Sports is the 1st publication to supply accomplished research of the theoretical and functional implications of ambush advertising and marketing.

Drawing on state-of-the-art empirical study info, the e-book outlines an leading edge version for figuring out ambush advertising and provides functional recommendation for all stakeholders, from sponsors and occasion organisers to media businesses. The ebook examines the possibilities and the hazards of ambush advertising, assesses the criminal, moral and company dimensions, and provides recommendation for combating ambush advertising in a variety of contexts. absolutely supported all through with examples and instances from significant foreign activities occasions, comparable to the FIFA international Cup and the Olympic video games, this e-book is critical examining for any scholar, researcher or practitioner with an curiosity in game advertising and marketing, game company or occasion administration.

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Ambush Marketing in Sports (Routledge Sports Marketing) by Gerd Nufer

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