Download PDF by Jeffrey K. Johnson: American Advertising in Poland: A Study of Cultural

By Jeffrey K. Johnson

ISBN-10: 0786437979

ISBN-13: 9780786437979

This quantity examines advertisements for McDonald’s, Levi’s, Frito-Lay, and Coca-Cola utilized in Poland from 1990 to 2007. Case reviews exhibit a posh courting among the firms and varnish society and problem the idea that businesses strength items and ideas right into a new industry and hence ruin traditions and cultures. businesses as a substitute came upon that they have to adapt to fulfill Poland’s cultural wishes and pressures. opposed to a backdrop of globalization, the booklet contends, Poles remodel and assimilate those outdoors items into their culture.

Show description

Read Online or Download American Advertising in Poland: A Study of Cultural Interactions Since 1990 PDF

Similar marketing & sales books

Get Brands of Faith: Marketing Religion in a Commercial Age PDF

In a society overrun by way of advertisement muddle, faith has turn into one more product offered within the purchaser market, and faiths of all types needs to compete with a myriad of extra interesting and more straightforward relaxation activities.  manufacturers of religion argues that during order to compete successfully faiths have needed to develop into manufacturers – simply recognizable symbols and spokespeople with whom non secular customers could make speedy connectionsMara Einstein indicates how non secular branding has increased during the last 20 years to create a mixed international of trade and religion the place the sacred turns into secular and the secular sacred.

New PDF release: Dienstleistungsproduktivität: Band 2:

Produktivität stellt eine der zentralen Herausforderungen des Dienstleistungsmanagements dar. Dabei gilt es, nicht nur bewährte Konzepte und Methoden aus dem Sachgüterbereich an die spezifischen Gegebenheiten des Dienstleistungssektors anzupassen. Es ist vielmehr auch eine vertiefte Diskussion notwendig, die sich aufgrund der charakteristischen Merkmale von Dienstleistungen auf neue Methoden und Fragestellungen fokussiert.

Read e-book online Advertising Media Planning: A Brand Management Approach PDF

The making plans and site of advertisements media is a multibillion buck company that seriously affects advertisements effectiveness. the hot version of this acclaimed and generally followed textual content bargains sensible counsel when you perform media making plans every day, in addition to those that needs to eventually approve strategic media judgements.

Download e-book for kindle: Der Marketing-Manager: Grundwissen (German Edition) by Alexander Hennig

Der Marketing-Manager ist grundsätzlich für die Werbung und den Verkauf von Produkten zuständig. Das Besondere dabei ist, dass er eine enge Zusammenarbeit mit „seinen“ Fachabteilungen und der Produktentwicklung pflegt. In diesem Buch hat der Autor das Wichtigste knowledge für dieses Berufsbild zusammen getragen: Alle vier Ebenen des Marketing-Mix, Marktanalyse, Konsumentenverhalten und Online-Marketing.

Extra info for American Advertising in Poland: A Study of Cultural Interactions Since 1990

Example text

Download PDF sample

American Advertising in Poland: A Study of Cultural Interactions Since 1990 by Jeffrey K. Johnson

by Jason

Rated 4.19 of 5 – based on 17 votes